Bike Courier Systems
Industrial Design, Graphics & Manufacturing
Problem Statement:
Historically, UrbanStems bike couriers were asked to provide their own bikes and delivery gear. The startup was in early stages of funding and had not prioritized custom courier kits. This was not only a missed branding opportunity, but led to inconsistent delivery volumes and damaged product.
Objective:
Branded, custom bike courier kits that are compatible with any bike model
Design and manufacture: a universal front rack, a large backpack that could expand and shrink based on load, and a bin with weatherproof cover for front of bike that could fit 9+ bouquets
Prioritize courier safety, functionality and ease of use
Bike Courier Expert: Andy Zalan | Backpack Manufacturer: Andy Larson, Trash Messenger Bags | Front Bin Cover Manufacturer: David Stoops, Black Star Bags | Rack Manufacturer: Lane Kagay, Cetma Racks
My Process
Design Research & Observations
Challenges:
Bikes: Every courier had a different model of bike and front rack; some had cargo bikes.
Safety: Weaving in and out of Manhattan and DC traffic is dangerous. Visibility and weight were 2 main priorities — the backpack should shrink down to a very small size when empty.
Load: Must fit 9 flower boxes; backpack should expand and contract.
Lack of Knowledge: Not only do I not own a bike, I had never worked with bike couriers before. I had to become an expert — empathy and relationship building went a long way in this process.
The Backpack
Features:
“Rolltop” design with straps to cinch
Made of military-grade waterproof CORDURA®
Padded shoulder straps
Bin fits inside bottom of bag to give structure as needed
Expandable outer straps to carry surplus load
The Rack, Front Bin & Cover
Features:
Custom Cetma “Universal Rack” made of lightweight aluminum, tailored to fit on any bike
Custom plastic “tote” made of extruded corrugated plastic to fit exactly 9 flower boxes
Branded tote cover made of military-grade waterproof CORDURA® protects the flowers on front rack
Tote cover securely connects to bike rack and clips into place, preventing rain and snow from touching product
Bike + Rack fits 1 bin. Cargo Bike fits 2 bins.
The Couriers in Action
