LEVI’S Vintage Clothing
Spring / Summer Collection
My role: Design email, site, blog and social assets
Employer: Levi's® | CD: Chad Hinson | Copy: Roxanne Tavakoli | Brand Environment: Gem Mateo
Soapbox Derby of ‘75: In 1975, the San Francisco Museum of Art evolved into what is known today as the San Francisco Museum of Modern Art. To celebrate this momentous occasion, SF MOMA hosted a soapbox derby. Bay Area artists were sponsored to build elaborate cars. Among the sponsors was Levi Strauss & Co., which also donated denim for banners.
For SS20, Levi's® Vintage Clothing celebrated the birth of SF MOMA and the Bay Area artists of 1975 with this nostalgic collection.
