Levi Strauss & Co · 2020
Levi's Made & Crafted × Lily Aldridge
Overview
Led digital campaign expression for Levi's Made & Crafted's Spring/Summer collection with
Lily Aldridge — art directing a cohesive visual system across email, web, editorial, and social that launched across international markets.
LMC is Levi's premium sub-brand, balancing heritage craftsmanship with fashion-forward design. The Lily Aldridge collaboration elevated the collection's visibility, bringing the brand's artisan ethos to a wider fashion audience.
Role
Digital Campaign Lead – Art Direction
Email & Digital Campaign
Built for Impact & Scale
Designed full digital expression — responsive email system, editorial web layouts, and blog content.
Campaign Art Direction
A Fashion-Forward Visual Language
Defined the campaign's visual language — translating heritage denim photography into a cohesive, fashion-forward system that reinforced the premium positioning of the LMC × Lily Aldridge line.
Employer: Levi Strauss & Co ·
Copywriter: Corinne Avganim
Interested in working together?
I'd love to hear from you.