SXSW Pop-up
Experiential Event Design
Objective: Construct an experiential pop-up in the SXSW Create & Cultivate pavilion to increase UrbanStems brand awareness. Drive foot traffic and customer engagement, while capturing names, emails and zip codes for lead generation.
Challenges & Considerations:
Time: 3 weeks to plan and execute
Budget: Under $5K
Space: 8’ x 8’ footprint allocated for our space
Resources: Limited - construct as much as we can by ourselves
Weather: Outdoor venue, no indoor contingency plan
Inspiration: Tropical Braid Bar & Interactive Photo Moment
Construction:
3 metal frames sourced from local Austin welder
Lasercut signage (made by me at TechShop)
300 Tropical leaves
24 blocks of Oasis Foam to secure and hydrate stems for 72 hours
Photobooth with social sharing capabilities
Pouring rain in Austin during setup, but we made the best of it!
The Main Event
Hosted in the Create & Cultivate SXSW Pavilion. In addition to the “Braid Bar” pop-up, we supplied and installed florals for the Main Speaker Stage and throughout the event space.
Photo Credit: Smith House Photography
Team Members Building On-Site: Megan Darmody, Matt Blissard & Michelle Millie
Floral Designers: Cecilia Tran & Cameron Hardesty